The Process
A brand is more than just colors and logos—it's a whole vibe, a vibe that speaks volumes. What's its mission, its values? Crafting a brand isn't just slapping on some visuals; it's about making sure your customers feel exactly what you want them to feel. It's an art, a science, and a whole lot of magic mixed in.
A brand is more than just colors and logos—it's a whole vibe, a vibe that speaks volumes. What's its mission, its values? Crafting a brand isn't just slapping on some visuals; it's about making sure your customers feel exactly what you want them to feel. It's an art, a science, and a whole lot of magic mixed in.
A brand is more than just colors and logos—it's a whole vibe, a vibe that speaks volumes. What's its mission, its values? Crafting a brand isn't just slapping on some visuals; it's about making sure your customers feel exactly what you want them to feel. It's an art, a science, and a whole lot of magic mixed in.
Research & Analysis
Objective & Scope ➝ Defining the main objective and the scope of the assessment
Stakeholders ➝ Aligning the needs, desires and goals of all stakeholders
Target Audience ➝ Identifying the main pains, desires, biases, and insights
Industry & Category ➝ Evaluating the major challenges, issues, biases, and untapped opportunities
Competitors & Alternatives ➝ Positioning landscape, problems, advantages, and messaging
Trends ➝ Relevant macro category and consumer trends
Strategic Insights
Strategic Response ➝ How to successfully address the identified challenges
Untapped Opportunites ➝ Biggest untapped opportunities in the target market segment
Positioning Trajectory ➝ Recommending the best brand positioning trajectory
Brand Strategy
Ideal Customer Profile ➝ The ideal target audience for a product
Unique Value Proposition ➝ Defining the distinctive benefits or advantages a product offers to its target audience, setting it apart from competitors and compelling customers to choose it
Competing Alternatives ➝ If your brand didn't exist, what would customers use?
Positioning ➝ The distinct perception of a brand relative to its competitors and alternative choices
Messaging ➝ The compelling core message around the value that sells
Purpose & Mission ➝ The reason for its existence beyond making a profit
Activation & Implementation
Implementation Plan ➝ Defining the necessary communication materials and implementation timeline
and Rollout ➝ Finding the best way your brand needs to be introduced to the world with the maximal impact
Internal Team Onboarding ➝ Ensuring everyone in the team is aligned around the brand's culture and positioning
Online & Social Media Presence ➝ Activating and aligning the brand communication starting from the website to all the social media channels
Quarterly Calibration & Support
Consistency Revision ➝ Assessment of brand communication across all channels and touchpoints to ensure consistency in the use of brand elements such as logos, colors, messaging, and visual identity
Calibration Plan ➝ Defining the necessary action to adapt and improve brand communication to evolving market dynamics, maintaining brand relevance, addressing emerging challenges, and ensuring consistent alignment with internal business changes
Brand Guidance & Support ➝ Get on-demand access to the expertise for brand strategy, design, and implementation
Research & Analysis
Objective & Scope ➝ Defining the main objective and the scope of the assessment
Stakeholders ➝ Aligning the needs, desires and goals of all stakeholders
Target Audience ➝ Identifying the main pains, desires, biases, and insights
Industry & Category ➝ Evaluating the major challenges, issues, biases, and untapped opportunities
Competitors & Alternatives ➝ Positioning landscape, problems, advantages, and messaging
Trends ➝ Relevant macro category and consumer trends
Strategic Insights
Strategic Response ➝ How to successfully address the identified challenges
Untapped Opportunites ➝ Biggest untapped opportunities in the target market segment
Positioning Trajectory ➝ Recommending the best brand positioning trajectory
Brand Strategy
Ideal Customer Profile ➝ The ideal target audience for a product
Unique Value Proposition ➝ Defining the distinctive benefits or advantages a product offers to its target audience, setting it apart from competitors and compelling customers to choose it
Competing Alternatives ➝ If your brand didn't exist, what would customers use?
Positioning ➝ The distinct perception of a brand relative to its competitors and alternative choices
Messaging ➝ The compelling core message around the value that sells
Purpose & Mission ➝ The reason for its existence beyond making a profit
Activation & Implementation
Implementation Plan ➝ Defining the necessary communication materials and implementation timeline
and Rollout ➝ Finding the best way your brand needs to be introduced to the world with the maximal impact
Internal Team Onboarding ➝ Ensuring everyone in the team is aligned around the brand's culture and positioning
Online & Social Media Presence ➝ Activating and aligning the brand communication starting from the website to all the social media channels
Quarterly Calibration & Support
Consistency Revision ➝ Assessment of brand communication across all channels and touchpoints to ensure consistency in the use of brand elements such as logos, colors, messaging, and visual identity
Calibration Plan ➝ Defining the necessary action to adapt and improve brand communication to evolving market dynamics, maintaining brand relevance, addressing emerging challenges, and ensuring consistent alignment with internal business changes
Brand Guidance & Support ➝ Get on-demand access to the expertise for brand strategy, design, and implementation
Research & Analysis
Objective & Scope ➝ Defining the main objective and the scope of the assessment
Stakeholders ➝ Aligning the needs, desires and goals of all stakeholders
Target Audience ➝ Identifying the main pains, desires, biases, and insights
Industry & Category ➝ Evaluating the major challenges, issues, biases, and untapped opportunities
Competitors & Alternatives ➝ Positioning landscape, problems, advantages, and messaging
Trends ➝ Relevant macro category and consumer trends
Strategic Insights
Strategic Response ➝ How to successfully address the identified challenges
Untapped Opportunites ➝ Biggest untapped opportunities in the target market segment
Positioning Trajectory ➝ Recommending the best brand positioning trajectory
Brand Strategy
Ideal Customer Profile ➝ The ideal target audience for a product
Unique Value Proposition ➝ Defining the distinctive benefits or advantages a product offers to its target audience, setting it apart from competitors and compelling customers to choose it
Competing Alternatives ➝ If your brand didn't exist, what would customers use?
Positioning ➝ The distinct perception of a brand relative to its competitors and alternative choices
Messaging ➝ The compelling core message around the value that sells
Purpose & Mission ➝ The reason for its existence beyond making a profit
Activation & Implementation
Implementation Plan ➝ Defining the necessary communication materials and implementation timeline
and Rollout ➝ Finding the best way your brand needs to be introduced to the world with the maximal impact
Internal Team Onboarding ➝ Ensuring everyone in the team is aligned around the brand's culture and positioning
Online & Social Media Presence ➝ Activating and aligning the brand communication starting from the website to all the social media channels
Quarterly Calibration & Support
Consistency Revision ➝ Assessment of brand communication across all channels and touchpoints to ensure consistency in the use of brand elements such as logos, colors, messaging, and visual identity
Calibration Plan ➝ Defining the necessary action to adapt and improve brand communication to evolving market dynamics, maintaining brand relevance, addressing emerging challenges, and ensuring consistent alignment with internal business changes
Brand Guidance & Support ➝ Get on-demand access to the expertise for brand strategy, design, and implementation
Contact
Let's position / re-position your brand.
Say hello at
hello@alechimself.com
©2024 Alec Korkuc
Contact
Let's position / re-position your brand.
Say hello at
hello@alechimself.com
©2024 Alec Korkuc
Contact
Let's position / re-position your brand.
Say hello at
hello@alechimself.com
©2024 Alec Korkuc